Heinz Advertising Techniques

      In this advertisement technique you can see there are many different ways they try too grab your attention. They are trying to make you think that their ketchup is the best out there. One way they do this is by their wording. In this add they say, "no one grows ketchup like Heinz". They avoid using words like make, and instead use grow to make it seem even more fresh. When you here the word grow in this situation you picture, instead of a factory made bottle, the fresh tomatoes being grown and made fresh into a bottle of ketchup. If they used a word like made instead you would just think of any other bottle of ketchup being made in a factory with any other old tomato. This also help to set them apart from just any other product as well. Another thing they do is connect what they are saying to the picture in the advertisement. From far away it may seem like its just a bottle of ketchup. But really its a bunch of tomatoes stacked together with the logo on it. And instead of the ketchup bottle cap it uses the stem of the tomato. These tomatoes are some of the best looking tomatoes as well. They have a perfect shine and are stacked in a way so that you can see the freshness of it on the inside. And both the tomatoes and the background are a perfect shade of red. Their objective of this advertisement is to not only make it memorable, but to also always have you think of a fresh bottle of ketchup when you hear the word, Heinz.