Impacts of Slogans on Advertising

    Slogans have a huge impact one the way we view advertisements. They are used in a lot every brand and help you to memorize that specific brand. The goal of these slogans is to help you to memorize them and associate them with their product. They are also there to send a message out about their company and what they sell. Without some of the very memorable slogans we know today, we might view these brands in a completely different way.
    They're are some very memorable slogans out there and whenever we hear them we think immediately of that brand and what they do/sell. One good example is McDonald's. Awhile ago they came up with their slogan, "I'm Loving It". We may not think that its anything that special. but when you really think about it, most of you have walked or driven past a McDonald's sometime in your life and played that song in your head. You may even catch yourself singing along to it at the end of one of their commercials. It helps you to think of their restaurant more often and in a different way, which may want you to go their more often. Similar things happen everyday to. You may just see a brand and sing their jingle out loud. This happened to me the other day for example. I was walking down the ice cream section of the grocery store with my friend. I saw Klondike bars and sang their slogan out loud. I hadn't even realized I had done this until my friend asked why I had just sang this song. This just shows how impactful a slogan can be for a company. A lot of times you will be singing or saying them without even knowing just because they can be so catchy. This is why slogans have become such a huge advertising technique.
    Another thing they do with these slogans is use them to send a specific message. A couple of examples are KFC or Subway. In KFC they say, "Its Finger Licking Good". This helps you to associate their chicken, with chicken that is good enough to want every last part of it to the point where you are licking it off your fingers. It makes you think that their chicken is the best chicken and could really could be this good. This same technique applies to Subway. Their slogan is, "Eat Fresh". Because of this it makes you think that eating at subway is eating good, quality, fresh food. And just the words fresh associated with food also helps their cause. Because of all these techniques involved in slogan making, it makes them extremely effective. This ultimately makes the use of slogans in advertising one of the most useful tools in the world of advertising.